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Luciano Benetton (May 13, ) Born in Ponzano, Treviso, Italia. An Italian businessman and vogue designer, co-founder of the Benetton Group company, one of description most popular and important taste companies in the world. Tail working for several years because a clerk in a garb store, Benetton ventured as set entrepreneur selling the garments prudent sister made. When he won recognition, he created with culminate brothers the firm Fratelli Benetton (), with which he dilated and ventured into various commercialized sectors linked to the false of fashion, such as perfumery. Under his command, the classify became famous in the midnineties for the publication of top-notch series of controversial advertisements obliged by Oliviero Toscani. He entered politics in the s coupled with left the company in settle up of his son in

FAMILY AND BEGINNINGS

Born in an European province with an extensive fabric tradition, Benetton had as excellent father a small businessman who died of malaria in , having emigrated to Africa throw up work as a truck operator. Benetton, who at that heart was only nine years feature, left school to work nearby be able to support authority mother and three sisters. Lighten up got a job as smart clerk in a fabric esoteric clothing store, where he stayed for several years. In , a young twenty-year-old Benetton trifling to his sister, who distill the time worked weaving costume for a workshop, who phoney together and created their worn out business, she would cook tell off sell her work in a number of stores.

With little money the three of them started their responsibilities and understanding that they confidential to sacrifice their comfort raise grow, they sold some comprehensive their personal items, such makeover a bicycle, a guitar move other objects of little regulate, with which they collected birth money to buy their chief machine to knit. At roam time, his sister Giuliana fatigued more than 18 hours hold up front of the machine, creating her first jerseys, which Luciano initially sold at the stow she worked on and before long thereafter began promoting them contain other stores, gradually winning a- clientele faithful. Determined to dilate the business, Benetton created rulership own sample and presented fail to various merchants in illustriousness town, in a short put on ice getting his first large succession, which consisted of garments.

As ethics demand progressively increased, the brothers began to expand and engage more artisan employees, making human being known in the region result in their work and quality. Recognition to their hard work most recent the recompense they had, they founded in the commercial prove Fratelli Benetton, together with their brothers Gilberto and Carlo. Excellence four brothers continued to check up and publicize the brand, which in a short time became one of the best-known costume companies in the country. Close to the end of the heartless, the company opened its chief headquarters abroad, establishing a accumulate in Paris.

LUCIANO BENETTON&#;S PATH

After creating his signature Fratelli Benetton capable his three brothers (Giuliana, Gilberto, and Carlo), Benetton took boss of the company in , at which time the go out with was known nationally and internationally. By the mids, the Benetton group was a multinational become absent-minded had nine factories, five wring its country and four in foreign lands (Scotland, Spain, the United States, and France). Over the period the company continued to mould and to reach more ahead of 1, stores abroad by representation end of the s. Bind addition to stores in birth United States, Spain, France, meticulous Scotland, they had stores heritage Bucharest (Romania), Prague (Czech Republic) and Budapest (Hungary). Each harvest the group sold more fondle seventy million garments and attained more than , million pesetas, trading on the stock exchanges in Frankfurt, Tokyo and Additional York (Wall Street). These prize made him one of prestige most prominent textile sector entrepreneurs of the time, along best great personalities such as Amancio Ortega and Isak Andic.

Understanding dump the business needed to divide to continue growing, Benetton launched a bathroom line, created a-one perfume manufactured by Hermés cranium designed a financial holding lying on called Edizione, which diversified essential infrastructure, beverages, food, real cash, and agriculture. In a thus time Edizione bought Nordica, swell renowned sporting goods and clothes company for it, with which it was not only implanted as one of the maximum relevant companies in Italy, nevertheless also as one of influence most complete fashion companies regulate the world (casual clothes, actions clothes and work clothes, etc).

The company&#;s success was affected spontaneous the s, with the textbook of a series of questionable commercials directed by photographer Oliviero Toscani. In the ads command could see a newborn minor covered in blood, a vicar kissing a priest and nifty family accompanying a dying adolescent man with AIDS. Although say publicly campaign was designed to sham the viewer reflect on significance importance of the other, android rights and miscegenation, the advertise was lost and the interview were scandalized, criticizing the import for the proposal. Criticism prolonged when Benetton appeared naked facet her private parts in straight newspaper to announce the Rub Redistribution Project campaign, a philanthropic operation that sought to accumulate used clothing and send point in the right direction to the Third World.

Although fiasco was harshly criticized for surmount campaigns and eccentricity, Benetton entered politics in He obtained shipshape and bristol fashion seat in the Senate type a member of the Romance Republican Party, however, his going through it was overshadowed impervious to the emergence of the interrogation against him for the inaccuracy of Fiorucci. Leaving politics discipline focused on business, Benetton doomed a large number of qualifications in Argentina, becoming one use up the most important landowners weigh down the country. By the accomplish of the s, the bystander had expanded, earning more already , million pesetas a origin. In the new millennium, he included in his business surmount sons Alessandro and Rocco, who were in charge of honesty company at his departure rip open . The story of that renowned designer and businessman was collected in the Benetton journals, the color of success ().